Businesses that care about making a positive first impression need to look down.
Are cracks in your parking lot costing you money? Do customers avoid going to your business because of the unpleasant ride to get there?
The answer to those questions is probably yes—if you have allowed your parking lot to fall into a state of disrepair. Asphalt repair is of vital importance to small business owners. The parking lot is the first interaction that your customers have with your place of a business. A bumpy ride is going to lead to a bumpy business relationship.
Another reason to make your parking lot a priority is the aesthetics. Cracks or pothole in a driveway make your business look unprofessional. Make a positive first impression by providing your customers with a safe and pleasing place to navitage and leave their vehicle
A final reason to worry about the condition of your parking lot is a legal term. “Premises liability” is a real concern for asphalt that is allowed to fall into a state of disrepair. If the asphalt looks damaged it opens up your business to opportunists seeking to take advantage of your business through a lawsuit.
If the asphalt is ignored for long enough that the appearance becomes less of a concern compared to the threat of an actual accident. Do not ignore the state of your asphalt.. Keep the pavement fresh and intact to make a positive impression and to keep your business liability free.